Mark Zuckerberg, President and CEO and founder of Facebook Inc., arrives for a House Financial Services Committee hearing in Washington, D.C., United States, Wednesday, October 23, 2019.
Andrew Harrer | Bloomberg | Getty Images
Facebook has undergone a profound metamorphosis since the 2016 US presidential election, to fight against disinformation and other abuses of its social networks, and to revive growth after a dropout in 2018.
This change led to many changes in the management of the company. Founder and CEO Mark Zuckerberg revamped his lieutenants game while remaining one of the few constants at the helm of the business and playing a more active role in aspects of the business he had previously left to d other executives.
It’s who runs Facebook in 2020.
Mark Zuckerberg: Founder and CEO
Zuckerberg has been Facebook’s main decision maker since he founded the company as a Harvard student in 2004.
Throughout his career, Zuckerberg has made bold decisions, never afraid of going against the wishes of its users or its managers. This was the case in 2006 when the company rolled out the news feed, which many users hated, and when Zuckerberg rejected an offer to acquire $ 1 billion from Yahoo, much to the chagrin of its deputies.
Zuckerberg also led the company through several notable acquisitions, starting with the $ 1 billion purchase of Instagram in 2012, and the $ 19 billion agreement for WhatsApp and the acquisition of $ 2 billion d ‘Oculus in 2014.
More recently, Zuckerberg led Facebook through numerous scandals, including the battle against disinformation and foreign manipulation of the platform following the 2016 American elections and the Cambridge Analytica scandal in 2018. Zuckerberg is said to have told his senior managers that the business is at war, and he took a more aggressive approach to his leadership. In January, Zuckerberg told analysts that his “goal for the next decade was not to be loved, but to be understood,” and a few days later, he said that his new approach “was going to upset a lot of people. “.
This new leadership style has been clearly displayed since February, as Facebook took a number of bold steps in response to the coronavirus pandemic. Facebook has been among the most progressive companies in terms of allowing employees to work from home, has implemented a $ 100 million grant program to support small businesses, and has released many new consumer products that are stuck at home and connecting more than ever.
Zuckerberg was personally involved in many of these decisions, and the results are clear: the company’s share price hit an all-time high this week.
Sheryl Sandberg: Chief Operating Officer
Facebook chief operating officer Sheryl Sandberg will speak at the DLD conference in Munich on January 20, 2019.
From the time Sandberg joined Facebook in 2008, she has been Zuckerberg’s number. 2. Specifically, Sandberg was in charge of managing all parts of the business Zuckerberg had little interest, such as growing the company’s advertising activities and managing its communications.
Sandberg came to Google’s Facebook, where she was vice president of global online sales and operations. By joining Facebook, Sandberg was tasked with developing Facebook’s revenue and advertising business for an inevitable IPO. Prior to its arrival, Facebook had generated just over $ 150 million in revenue in 2007. Sandberg helped drive the figure up by almost 2,400% to $ 3.7 billion in 2011.
Over the past decade, Sandberg’s profile has risen dramatically alongside Facebook’s growth. This was perhaps most highlighted in 2013 when his book “Lean In: Women, Work, and the Will to Lead” was published.
More recently, however, Sandberg has come under fire. Although the employees still praise his work, his influence within the company is said to have diminished following the many scandals that the company has gone through in recent years.
A New York Times report says that Zuckerberg’s increased involvement in the company’s many transactions has been “an effective shelving of” Sandberg. Another Variety report said Sandberg is now a “risk of flight”. (Sandberg quickly .)
Whether its influence has diminished or not, it remains a prominent face for the company.
Mike Schroepfer: Director of Technology
Mike Schroepfer, Facebook’s chief technology officer.
Press association | AP
Zuckerberg’s vision for Facebook’s technological prowess has few limits, and his CTO Schroepfer is often the man responsible for making these ambitions come true.
“Schroep”, as everyone in the business calls it, is the top technical manager of the social network, and he is often praised for his technical merits and for being a thoughtful leader. One of its key roles is to lead Facebook’s efforts in the development of artificial intelligence. This AI technology is essential to how the business moderates content to prevent the spread of misinformation, harassment and other types of abuse on its services.
Besides AI, Schroepfer is also the best player when it comes to Facebook’s other big bets, including the development linked to the Libra digital currency, the company’s hardware devices and the development of brain computer technology by Facebook. .
Adam Mosseri: Instagram manager
Adam Mosseri, Facebook
Beck Diefenbach | Reuters
Instagram is unquestionably the coolest part of Facebook, and Adam Mosseri is the head of this division.
Mosseri started at Facebook as a product designer in 2008 and is known for his close relationship with Zuckerberg. He played many key roles: he previously ran the company news feed – the main feature of Facebook’s flagship social network – then co-founded the integrity team that fights against disinformation.
Zuckerberg handed over the Instagram keys to Mosseri in October 2018, after the original co-founders Kevin Systrom and Mike Krieger suddenly left the previous month. Since then, Mosseri has become one of the most open to the public on Facebook. He often appears on podcasts, replies to tweets and live feeds from his Instagram account.
Andrew Bosworth: AR / VR manager
Andrew Bosworth AKA Boz, an advertising expert for Facebook, gives a talk at the Rockstars online marketing fair in Hamburg, Germany, 03 March 2017. Photo: Christian Charisius / dpa | worldwide use (Photo by Christian Charisius / photo alliance via Getty Images)
Christian Charisius | photo alliance | Getty Images
Bosworth and Zuckerberg go back to their days at Harvard, and since joining Facebook in 2006, Bosworth has gained a reputation as a guy who gets things done. Bosworth led software development for Facebook’s advertising business, which generates over 98% of its revenue
While Facebook was considering diversifying its revenue streams through hardware development, Zuckerberg turned to its trusted assistant and made it chief hardware officer in August 2017. He is now leading Facebook’s efforts development with Oculus virtual reality unit, the videoconferencing portal. smart home devices and some long-term experimental projects, including its development of brain computer technology.
He is also known for his frank ideas about the company’s activities, which he publishes on his Blog and internal bulletin boards – sometimes causing problems, 2016 memo leaked this seemed to praise the “growth at all costs” mentality of society (Bosworth later said the message was sarcastic).
Although many feared Boz’s anger, few can dispute his results.
Fiji Simo: Facebook manager
Fiji Simo, Facebook product manager
Frederick M. Brown | Getty Images
Everyone knows Sandberg, the best woman on Facebook, but few know the second most powerful woman in the business. It’s Fiji Simo, which manages Facebook’s main product, which is known internally as the “blue app”.
After joining in 2011, Simo quickly rose through the corporate ladder with his skills as a product manager. She is known for her distinctive European style and for having the ear of Zuckerberg. That’s the key, since she now occupies the same position as Zuckerberg when he invented Facebook for the first time.
Javier Olivan: Vice President of Growth
In April, Facebook announced that it now has nearly 3 billion monthly users in the company’s family of applications. This type of growth is unprecedented for any product in human history, and it would not have been possible without Javier Olivan.
Olivan keeps a low public profile, but within the company, his contributions are legendary. As vice president of growth, Olivan has one of Facebook’s toughest jobs: he’s responsible for ensuring that Facebook shows impressive growth from user to investor quarter after quarter. One misstep can have devastating effects on the company’s share price.
“Javi”, as it is called, has been described as the jewel in the crown of Facebook. Many companies have attempted to poach him, including his rival Snap, but Zuckerberg never let him go. Zuckerberg is counting on Olivan to ensure Facebook continues to attract new users and gives Olivan the freedom to experiment and the resources he wants to get there.
David Fischer: Director of Recipes
Facebook is making money by delivering targeted ads, and the head of this global business is David Fischer.
Fischer came to Facebook from Google, following the path laid out by Sandberg. Since then, he has built the company’s advertising activities while staying out of the spotlight. Fischer is known for avoiding the spotlight – allowing others to bask in glory while focusing on the results.
Dave Wehner: CFO
David Wehner, CFO at Facebook.
Harriet Taylor | CNBC
Dave Wehner is one of Facebook’s least influential c-suite executives, but that doesn’t change the importance of his role. While others innovate and build, Wehner takes the background as passive financial director.
Wehner’s main job is to make sure the teams stay on budget. Facebook rarely has a shortfall, but Wehner makes sure the wheels keep turning financially.
Wehner really shines every three months when it’s time for Facebook to release its quarterly results. Along with Zuckerberg and Sandberg, Wehner is the only other executive who talks about the quarterly report, explaining to Wall Street why Facebook does what it does.
David Marcus: Director of Calibra
David Marcus, head of Calibra at Facebook, testifies on Facebook’s digital currency proposal called Libra, during a Senate hearing of the Banking, House and Urban Affairs Committee on Capitol Hill in Washington, DC on 16 July 2019.
Saul Loeb | AFP | Getty Images
David Marcus is one of the most notable hires in the history of Facebook. The company hired him to head the company’s Messenger division after serving as president of PayPal. Marcus ran Messenger until 2018, when he left the division to run a mysterious new blockchain project on Facebook.
This project turned out to be Libra digital currency and Facebook’s Calibra digital wallet.
The vision was to build a digital currency that Facebook users could transmit to each other virtually and across international borders. Facebook announced the project almost a year ago, but after facing severe pressure from regulators and legislators around the world, Libra and Calibra have yet to see the light of day.
As head of Calibra, Marcus had to go to congressional hearings and face harsh questions from skeptical lawmakers about the trust placed in Facebook with their money. When Libra and Calibra were unveiled, Marcus had promised a launch in 2020. So far, that hasn’t happened.
Stan Chudnovsky: head of Messenger
Stan Chudnovsky from Facebook
Horacio Villalobos | Corbis | Getty Images
In March 2019, Zuckerberg wrote a 3000 word memo predict that Messenger and WhatsApp would become the primary means of communication on Facebook. He also stressed his desire for interoperability between these applications and Instagram.
Stan Chudnovsky directs much of this project as the head of Messenger. He’s a product guy with a reputation as a growth hacker. Its strength is to bring users to adopt products.
Will Cathcart: director of WhatsApp
WhatsApp leader Will Cathcart leads the other half of this project.
Cathcart joined the team in 2010 and was one of the company’s first 50 product managers, a key Facebook group. When new Facebook employees, Cathcart is shown as a model to start out there young and grow. Cathcart cut his teeth while working on the basic blue app, and was raised to head WhatsApp after Chris Daniels left the company in March 2019.
Nick Clegg: Vice President of Global Affairs and Communications
Facebook CEO and co-founder Mark Zuckerberg poses next to Facebook’s global political communications chief and former British Deputy Prime Minister Nick Clegg (L) before a meeting with the French President at the Elysée Palace in Paris , May 10, 2019.
Yoah Valat | AFP | Getty Images
Facebook hired former British Prime Minister Nick Clegg in October 2018 after facing numerous scandals, including Cambridge Analytica, where it was revealed that a political research firm had incorrectly acquired information about Facebook users and then used it to target advertisements, including advertisements promoting Donald Trump as president.
Clegg’s arrival came as discussions about Facebook’s anti-trust investigations and privacy breaches began to skyrocket. Europe tends to be more proactive than the United States in this type of regulatory action against tech companies, and Clegg is familiar with European politics and bureaucracy, which puts the company in a better position to deal with any legal action that may arise. way.
Joel Kaplan: Vice President of Global Policy
Facebook vice president of global public policy, Joel Kaplan, and Facebook CEO Mark Zuckerberg leave the Élysée presidential palace after a meeting with French President Emmanuel Macron on May 23, 2018 in Paris, France .
Chesnot | Getty Images
When it comes to dealing with Washington, Joel Kaplan is the key person on Facebook. A student of George W. Bush’s presidential administration, Kaplan is well connected in the nation’s capital, and his Republican ties were also an asset to the company during Trump’s presidency.
However, Kaplan has also sparked some controversy – notably Facebook employees were outraged when he attended a Supreme Court appointment hearing for his friend Brett Kavanaugh, who was charged with sexual assault. (Kavanaugh has denied the charges. He has been confirmed and is now sitting in court.)
Despite this incident, Kaplan remains an influential person on Facebook, and was would have helped set up a meeting between Zuckerberg and Trump last fall. His close relationships with Sandberg, with whom he dated Harvard, and Zuckerberg ensure that a right-wing perspective is always represented on the social network.
Ime Archibong: Responsible for experimenting with new products
Ime Archibong, director of product partnerships at Facebook, speaks on stage at the Facebook F8 conference in San Francisco, April 12, 2016.
Stephen Lam | Reuters
Ime Archibong is the highest ranked person of color on Facebook. Archibong has been with the company since 2010 and has a close relationship with Zuckerberg, with whom he used to run errands for exercise.
Archibong previously led the company’s connectivity efforts to attract more people to the online world, but in August Archibong became head of Facebook’s New Product Testing division, according to his LinkedIn profile. NPE is a brand new unit within Facebook, and its responsibility is to create new consumer applications. If Archibong can score a hit or two, NPE will have been a success.
Marne Levine: Vice-president of partnerships
Sheryl Sandberg, Facebook chief operating officer, and Marne Levine, vice president of global partnership, business development and enterprise development, arrive for the Allen & Company Sun Valley annual conference on July 9, 2019 in Sun Valley , Idaho.
Drew Angerer | Getty Images News | Getty Images
As VP of Partnerships, Marne Levine’s mission is to manage Facebook’s relationships with its many partners, however diplomatic or tense they may be. Levine has been with the company since 2010 and is one of Sandberg’s most trusted allies. Prior to his current role, Levine was chief operating officer of Instagram.
Naomi Gleit: vice-president of social welfare
Facebook’s vice president of social good Naomi Gleit at the 2016 Facebook social good forum.
Kevin Mazur | Getty Images
Besides Zuckerberg, Gleit is one of Facebook’s oldest employees – her LinkedIn profile indicates that she joined in 2005. She is in charge of the company’s Social Goods division, which is responsible for creating features such as the tool that allows users to mark themselves as safe during a disaster; or the features that allow people to organize fundraisers for the charities of their choice on their birthday. Gleit is known as one of the company’s moral compasses.