Viva Magenta is Pantone’s Color of the Year 2023

You might have heard it by now but in case you live under the rock, let me disclose the big reveal of the day. Pantone has had its say, and it’s probably time we bid farewell to Veri Peri because Viva Magenta is the 2023 color of the year. Belonging to the red color family, Viva Magenta 18-1750 exhibits a vim and vigor appearance.

“An unconventional shade for an unconventional time,” Pantone posts on its Instagram page in reference to the color of the year 2023. I personally find the color somewhat close to raspberry blush but it also has hues of hot pink in it. Whatever might be the case, I am obsessed with Viva magenta.

“In this age of technology, we look to draw inspiration from nature and what is real. Pantone 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known,” states Leatrice Eiseman, Executive Director, Pantone Color Institute.

As soon as the announcement came in, Pantone’s Instagram feed was bombarded with comments. One user commented, “Viva Magenta will be running my color palate all 2023,” while another stated, “Amazing, the world needs more saturated colors.”

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Sharing its roots with the red family of color, this is being pushed as a color that boasts a powerful and empowering aura. As per the company which is a global institute that provides customized color standards, Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

Pantone color of the year 2023 is Viva Magenta
Image: Pantone

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