Verizon is bringing back unlimited data

In the Verizon Device Test Lab

Verizon (VZ) brings back an unlimited data plan.

As of Monday, Verizon customers can get unlimited data, calling, and texting for $ 80.

The company says the new launch plan also includes up to 10GB of mobile hotspot usage, as well as calls and texts to Mexico and Canada. It will also allow customers to stream unlimited HD videos, snubbing T-Mobile’s controversial practice of reducing video quality for some of its unlimited data customers.

While the new Verizon plan promises “fast LTE speeds,” those who use a lot of data can suffer. The company said that after a customer uses 22 GB of data on a line during any billing cycle, they “can prioritize usage over other customers when congested. network “. It has become common practice on all networks that offer unlimited data plans.

Related: T-Mobile and Sprint Are Offering New ‘Unlimited’ Data Plans – Kind of

Verizon first phased out its version of an unlimited use plan in 2011, following similar decisions by other major mobile carriers.

But companies have kept relaunching such plans.

Verizon first overhauled its data usage plans last summer by introducing a new “Safe Mode” plan. This technically gave clients access to unlimited data, but they were subjected to slow speeds like molasses after going through the data allotted to them.

AT&T also eliminated overage fees for customers in September. Like Verizon, AT&T limits customers’ speeds once they hit the data limit on their plans. The company brought back unlimited plans earlier last year, but it’s only available to homes with both AT&T cordless phone service and DirecTV or U-Verse TV.

Meanwhile, the competitors T Mobile (TMUS) and Sprint (S) have made their own offers to attract customers looking for “unlimited data” plans.

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Last August, Sprint began offering a plan to give customers unlimited high-speed calling, texting, and data for $ 60 for the first line, $ 40 for the next, and $ 30 for each additional line up to 10. .

The T-Mobile plan, announced the same day as Sprint’s, charged $ 70 per month for the first line, the second at $ 50, and additional lines were only $ 20, up to eight lines.

CNNMoney (New York) First published on February 12, 2017: 7:03 p.m. ET