We know that film distributors try to manipulate us (and manage to do so) with little marketing tricks based on truncated or misleading quotes. But the illustrations of the posters themselves are designed to give us a lot of clues about the nature of the film and encourage us to go see it. ATTÔSSIÔ SA RISKE DETRE CHOKAN.
1. A couple hugging each other? it’s a dramatic/romantic film
Quite a few films of the genre have a similarly designed poster. At the top, we have the faces of the characters who cast deep glances towards the horizon. Below, a couple kissing. All strewn with a kind of disgusting haze most of the time. All these elements obviously lead to the following conclusion: we are going to go see this film to blubber our race. If the character at the bottom is alone, we can possibly remove the romantic side, but we cry anyway.
2. To give a badass side to a character, we put it back
It gives it a mysterious side, “ I don’t care to show you my ass ” and ” I won’t wait for you » . Attention, it sometimes also hides a small aspect “ under my heaps of muscles I still have cracks. And when it’s a woman who is presented to us from behind, turning her head towards us, it’s a clever manipulation to show us both her buttocks and her breasts. Clever, huh.
3. A guy running: it’s an action movie
The whole thing being to put it in a bluish atmosphere, if possible leaning. This little assembly inevitably leads to think of the action, the thriller, the guns that will shoot in all directions, the coldness of the heroes. In short, it’s going to blow.
4. To evoke complicit love, we fuck people back to back
Two characters with their backs to each other, leaning against each other, that’s how we show that they are too much in love and having fun. In fact it’s a metaphor, they can support each other, rely on each other in life, it’s too good. Passing in front of a poster like that, we really want to see a film full of good feelings.
5. The eyes are scary
A lot of horror movies (but not only) have a poster with a close-up eye. It’s oppressive, we feel observed. It can also be a way of showing just one small part of a monster whose entire appearance we’ll want to see by buying a little movie ticket.
6. When you want to look sexy, you don’t even need faces
It’s a bit mind-blowing, but when the distributors want us to understand that there is a sexy girl in the film, they put female body parts on us, without even leaving the head in the frame. Pieces of meat, what.
7. And even, often, only the lips are enough
The sexy can also go through a pair of very red lips. No guy can resist that.
8. A defragmented face is a character with a complex and multiple psychology
In truth, it’s mainly to make the hero look like he’s being tortured, but it works.
9. A shock phrase on a face always works
The principle is not badly used for biopics. We have a head close-up, with a sentence written in front. The best thing is that the words are hard-hitting: a single formula must lead us to the cinemas. From time to time it gives titles to the Closer of the kind ” I shot my wife ” Where ” Unbelievable » . Just amazing what.
10. Stock films save colors
A composition in black and white with a small splash of color (often red and/or yellow, for blood and fire), this is the hallmark of action films. So there’s nothing to think about, we know it’s going to explode with flames and everything.
