Every entrepreneur seeks to use human capital to drive the growth of the business. You will surely want to advance your business, ensure overall growth, accelerate your results and optimize your profits. But how is that possible without the right people working with you?
This is where recruiting, hiring and job search play a central role. You need to have the best talent aligned with your organization and that too at the right time. While recruiters are always on the lookout for the right talent, highly qualified candidates are also looking for great opportunities. What they need is a common platform to help them engage in meaningful conversations.
The emergence of job boards
As the largest recruiting platform in the digital world, job boards serve as common meeting places for potential candidates and resourceful recruiters. Since both parties have profiles on job posting websites, it becomes easier for them to search for each other.
However, the whole storyline has undergone huge transformations. Job postings weren’t what they are today. Rapid digitization and the emergence of new technologies have led to crucial changes. Today’s job sites differ to a large extent from traditional sites.
From their inception to the present day, job boards have come a long way. Let’s take a look at this metamorphosis.
Back to history
Job boards have a historic past. What you see today is the result of evolution. Before following these changes, it is imperative to look back to the past. The first official launch of job boards was in 1992 when Bill Warren introduced the “Online Career Center”. It was originally a BBS or Bulletin Board, which eventually merged with Monster in 1995.
In its early years, job boards had a generalist approach. Recruiters can find employees from all over the world and vice versa. While newspapers had limited reach and geographic constraints, job site websites could reach countless people at once. The promotional model was simple and here’s a quick rundown:
- Presence of relevant ads
- Coverage for many job postings and vacancies in industry verticals
- No geographic constraint
- Mimic the web classifieds model
- Affordable and Profitable
These features and peculiarities have made job boards very popular in the recruiting world. It seemed that employers and employees had a way out.
With the generalist approach marking the start of this revolution in online job search, new avenues and ideas have followed suit. In the early 2000s or late 90s, the entire service industry stumbled upon four special types of websites.
1. Niche panels: It was a more personalized approach to job search and recruitment. The niche boards contained information about specific roles, titles, job descriptions, and opportunities in a particular geographic region.
2. Network sites: The sites of the network had several lists. Suppose, for example, that recruiters and employers can hire for multiple vacancies, different positions and positions from the same supplier.
3. Job aggregators: You must have heard of Indeed, right? This is the perfect example of a job aggregation site. Sites like Indeed collect and aggregate information from multiple listings, where potential candidates can land their dream job with just one search.
4. Social networks: Social job sites like LinkedIn have completely changed the way recruiting is done. Applicants have the opportunity to showcase their skills in an open database and recruiters can easily take their pick.
From the early 90s to the present day, here’s how job boards have evolved over time. However, the main objective (s) have not changed much. Open access to CVs and vacancies were of paramount importance, and both aspects continued to be important.
Everything was fine until the recession hit the service sectors and human resource management. Low budgets have led to limited hiring, which has further created a vacuum in the recruiting world. Some job boards have left the business arena altogether, and those that have managed to survive have tried to revamp their existing models. The emergence of the disruption has caused much havoc with a majority of job board sites rethinking their strategies.
Social recruiting has gained momentum and many companies have opted for social recruiting channels. Compared to conventional sites, these platforms offered direct opportunities to employers and potential candidates. Sites like Indeed have outperformed traditional job boards, revolutionizing recruiting to a large extent.
The law of evolution
The recession, disruptive forces, job aggregators, social recruiting, and mobile devices are some of the milestones in the evolution of job boards. What we need to know is how these forces have shaped the entire recruiting arena. Although some of these job boards are still reluctant to embrace change, most of them have joined the revolution. Here’s a quick look at their revolutionary behavior.
1. Find the match: It’s a unique job search model where the site matches the profile of candidates to the employer. The two parties meet with effective mediation from the site.
2. Payment of claims: Employers no longer have to pay for posting. Once they have received and chosen qualified applications, they can pay for the service.
3. Socialization: Social media are an integral and inseparable part of recruitment. Job boards can share crucial information about employers through Facebook, Pinterest, and Twitter. LinkedIn happens to be another option in this context.
4. Hyper-niche: Some sites contain job offers for a specific niche in a particular industry. Job seekers can explore the myriad of options available on these sites.
5. Mobile applications: There is no denying the effects of the mobile revolution. The job sites are not far from there and recruitments are made via mobile applications. Now that also sets the stage for voice-based job searches.
6. Multitude of options: Tweets, emails and specific news are some of the best resources for an effective job search. The branding of the employer, the management of social campaigns and a good distribution of jobs are the crucial options in this context.
While these represent the evolution of job boards, there is more to the story. You need to stay ahead of the growth curve, which demands a scalable and user-friendly job site. Even if site owners are doing their best, there is room for improvement.
According to reports published by iCIMS, traditional job boards still dominate the recruiting arena. With a 5% contribution only, popular platforms like LinkedIn are still lagging behind. This creates a huge void in the job search industry, further creating the need for new strategies and mechanisms.
With data analytics emerging as a powerful force across all industries, let’s find out how it can affect the job search arena and job board sites.
Benefits of data analysis
Targeted data analytics help you gain critical insight into the recruiting process. With the help of analytics, you can access historical data that helps you develop clear and clear ideas about potential employees. Here’s how data analytics can help you stay ahead of the competition.
Create potential lists: Recruiters can see crucial data and build a list of potential candidates. The data will help them assign the right roles to the right people.
Best ROIs: On online job sites, it takes time to post an advertisement. Once live, analyzing the data will help you refine it and ensure a better division of labor.
Refine publications: Analytics plays a major role in helping you refine posts. As an employer, you have the opportunity to hire effective candidates. You have access to complete information about the candidates, their efficiency and their skills. This is a huge advantage when it comes to refining job postings.
Perfect guidance: Creating a professional ad or employment campaign is not an easy task, there are many aspects involved in the process and employers need to develop clear ideas about each of them. Appropriate guidance and professional assistance are of utmost importance in this context. Using performance metrics and analytics, employers will learn the art of creating compelling job postings.
Targeted results: How would you feel if you received inappropriate job offers? Or what will be the reactions of an employer when it receives unqualified applications. Either way, the experience will not be very pleasant. Data analysis improves situations by helping you achieve targeted results. Both parties will receive targeted applications and offers.
Data and more: predicting the future
These advantages clearly explain how data analytics plays a crucial role in bringing job boards to the top. While employees have the opportunity to find the right jobs, employers have the opportunity to choose a highly efficient workforce. Most importantly, job posting websites set the stage for targeted search. Whether it’s potential candidates or potential employees, job boards have it all. Now is the time for job sites to embrace and harness the power of data to take it to the next level.
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