Sex / Life, La Cuisinière de Castamar, Elite, … why is soft porn a hit on Netflix?

For some time now, sex has been one of the key ingredients in films and series that hit Netflix, such as Sex / Life, 365 DNI, Élite or La Cuisinière de Castamar. How and why is this content so popular on the platform?

Netflix

When we take a look at the top viewings on Netflix, it is clear that Internet users have set their sights on fairly caliente films and series which are full of sensual scenes and which are carried by an attractive cast.

Between Elite, Sex / Life, Sexify, La Chronique des Bridgerton, La Cuisinière de Castamar, Sky Rojo, and 365 Dni, the public has something to do to rinse their eyes with sexy characters and very hot sequences. You just have to see the reactions on social networks and the famous trend on Twitter “Me watching X series for the plot. The plot: photo of a sexy character” to understand that it works.

Sex has always sold but there is an upsurge in sulphurous films and series on Netflix, which are visibly popular with the public, even if some prefer to mock it. (see following tweet). So how did this content invade the platform and why is it so popular?

“NETFLIX & CHILL”

If Netflix has succeeded in establishing itself in millions of homes, it is thanks to its vast catalog of films, series, documentaries and animated films of all kinds, but also thanks to its well-oiled communication. And for films and series a little daring, the platform does not fail in its mantra “Netflix and Chill”, an expression that appeared on Twitter in the early 2010s and hijacked by Internet users to mean “watch content on Netflix and more if affinities .. “

What’s better than a hot series for “Netflix and Chill”? The platform has understood this and one of the hot series of the moment on Netflix goes straight to the point and is simply called Sex / Life. Rather sulphurous and containing some sex scenes, as well as a full frontal, this adaptation of the autobiographical novel 44 Chapters About 4 Men of BB Easton centered on a love triangle very quickly seduced the public of the platform.

Amanda Matlovich / Netflix

In addition to its addictive plot and its sensual sequences, it is its casting and a good communication blow that have finished hooking the spectators since the actors speak very freely about the series in the press and even display the details of their private lives. Indeed, Sarah Shahi and Adam Demos fell in love on the set and did not hesitate to evoke this fictional romance that has joined reality.

In addition, Adam Demos had to answer questions from the public on a possible double for the full frontal scene (the answer is no!). For this series and those mentioned below, Netflix does not hesitate to play on their sulphurous image to better sell them on social networks. All it takes is a retweet of a post, an image of a naked character or a somewhat explicit message to arouse the curiosity of the public.

Netflix is ​​not at its first attempt with Sex / Life since already last summer, a series straight from Mexico had exhilarated the public of the platform with stories of cheating and parts of legs in it. tune: Sombre desire, which tells the obsession of a young man of 25 for a married woman with whom he had spent a weekend of debauchery supposedly without tomorrow.

Netflix

Mexico then gladly gave us the thriller Who Killed Sara?, Which also hit Netflix. Besides the survey to answer the famous question posed by the title of the series, it is also the many naked scenes, the sex sequences and the twisted stories that fascinated the crowds.

Among the other caliente series of the moment, we find Elite, which outbid in the sex scenes from season to season and which seduces by its inclusiveness with couples and even sometimes with various girls. There is also La Cuisinière de Castamar, a series in costume and new box for the platform.

This romance between an agoraphobic cook and a widowed and depressed aristocrat from Spain is punctuated by dark secrets, unspoken, very hot sex scenes and sexual allusions that have pleased spectators craving for sensation this summer.

Another sexy and vintage series that has conquered for its seductive cast and some very sensual sex sequences is The Chronicle of the Bridgertons, an adaptation of the literary series of the same name produced by Shonda Rhimes. The couple Daphne (Phoebe Dynevor) – Simon (Regé-Jean Page) panicked more than one and participated in the success of this series.

Despite a controversy concerning a marital rape scene, a choice assumed by the showrunner, and which allows to start a conversation on the subject, the series is very modern in the themes it addresses while its plot takes place in the 19th century.

Finally, other series dealing with sexuality on Netflix do it through the prism of education with a lot of benevolence and humor such as the recent Polish series Sexify, which tells the story of an inexperienced student and her friends to create an innovative sexual application focused on female pleasure without taboos and with intelligence.

Ditto for the British Sex Education which also offers quite sensual scenes without falling into voyeurism. The British series has chosen to opt for an inclusive, very open and benevolent discourse on adolescent sexuality. A series of public utility, a little wacky but terribly endearing which uses the codes of teen dramas to explore with brio and pedagogy the sexuality of young adults.

Tamara Arranz / Netflix

These sulphurous and uninhibited series with nudity remain soft but other content on Netflix poses more questions with outrageous and vulgar scenes that glamorize reprehensible acts like the Spanish Sky Rojo by Alex Pina, with female characters constantly reduced to their status as sexual objects and a gritty staging, or the Polish film 365 Dni, which caused controversy.

THE 365 DNI CASE

When the Polish erotic film 365 Dni landed on Netflix in June 2020, it caused a stir. More sulphurous and murkier than the Fifty Shades of Gray trilogy, the feature film adapted from the first volume of Blanka Lipińska’s literary trilogy that looks like straight out of a Wattpad fiction, quickly caused controversy.

At issue: his glamourization of kidnapping, a shocking rape sequence and disturbing scenes of abuse. Singer Duffy, a victim of kidnapping and rape, had even stepped up to the plate by contacting Netflix to request the film’s removal from the platform and some Internet users had launched a petition.

But other members of the public were seduced by the “love affair” between a member of the Sicilian mafia and a young woman he kidnapped and to whom he leaves 365 days for her to fall in love with him. . For romanticism, we will definitely come back.

Next Movie

Behind the excuse of a good Stockholm syndrome caught in two stages three movements, Laura (Anna-Maria Sieklucka) quickly falls into the arms of Massimo and the new couple indulge as soon as they can in leg parts in the air, especially on a boat in a very long scene worthy of the bad erotic films broadcast on M6.

Internet users were divided between fascination and disgust but that did not prevent some of them from becoming fans of Michael Morrone, the main actor, and launching on the social networks that they would like to be. “kidnapped and sequestered” by the character.

It is not the first time that this kind of disproportionate reactions abound on the networks. We remember at the release of the first season of the You series, in December 2018 on Netflix, that some Internet users asked the hero to kidnap them. In this show which marked the return to television of Penn Badgley, the actor plays Joe, a psychopath stalker obsessed with a young woman whom he will end up kidnapping.

The actor had spoken several times at the time to remind fans not to idealize Joe’s actions or make him an object of desire. Even Netflix had posted a tweet reminding You fans that the character was a psychopath and that his charm shouldn’t be fooled. The platform must have done the same for the disturbing reactions to the documentary series on serial killer Ted Bundy.

This overbidding in the bewildering comments, often humorous, sometimes confusing, still hides a rather vague discourse between a certain idea of ​​sexuality and a well of fantasies dictated by patriarchal society. However, whether well represented or not, sex in fiction still has its effect and the public still likes to surprise themselves, be surprised and sometimes even film their surprise.

THE TIKTOK EFFECT

While these movies and series may naturally attract a certain audience, it is interesting to note that the popularity of some of the content has been driven in part by TikTok. The social network is full of reaction videos in which users film themselves reacting to certain hot sequences from films and series and tease their audiences by specifying the timecodes of the scenes in question.

Many reaction videos on the full frontal scene in the shower of Brad (Adam Demos) in episode 3 of Sex / Life have been made, alone), with his / her partner and even with family, which surely had an effect on the viewing of the series or at least on the curiosity of Netflix users to watch the scene in question.

Screenshot / Netflix

This attraction has pushed the series up in the ranking of the most viewed works on the platform. For the scene in question or for the whole series? Impossible to determine but the buzz is there.

For its part, 365 Dni had also benefited from a teasing on TikTok better than any well-edited trailer. Several weeks before the Polish film landed on Netflix, very sensual images, including a hot scene in a shower (another one !!!), were already circulating on TikTok and raising the temperature among users who did not yet know all the nauseating content of the film.

Screenshot / Netflix

Although released in theaters in February 2020 then on Netflix in April 2020 in Poland and not yet available on VOD, 365 Dni already had a potential fanbase built up on TikTok who was waiting for the film to be available on a platform in other countries. . When Netflix put it online in June 2020, the erotic film has long monopolized the top viewings.

But the social network does not promote the popularity of novelties only. End of June – beginning of July 2020, it is the movie Love, which exhilarated Netflix users, especially Americans. Following a viral reaction video on TikTok of user Bella Ashey shocked by the opening scene of Gaspar Noah’s feature film, showing the couple Murphy (Karl Glusman) – Electra (Aomi Muyock) masturbating each other, many spectators rushed to the platform to discover the sequence in question.

American users then took up the challenge of filming themselves in front of Love’s opening scene and posting their reactions on TikTok. This challenge, which quickly made the buzz and especially boosted audiences for the film on Netflix in the United States, crossed the Atlantic since some French people had also filmed their reactions to the opening sequence.

Wild Bunch Distribution

Even though TikTok can breathe new life into some films, as it did for Love, there is no indication that viewers saw Gaspar Noé’s film to the end. The same goes for new releases, films and series sides, such as Sex / Life or La Cuisinière de Castamar. TikTok can be seen as an indicator or a lever for trends, but one thing is sure: sex is still selling so much and right now it is on Netflix.

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