Selena Gomez sues fashion game for ‘using face’
Actress and singer Selena Gomez sued the producers of a smartphone game, claiming that they used her similarity without permission.
The Clothes Forever Styling Game app allows players to dress celebrity avatars that look like stars like Kardashians, Adele and Gomez.
But Gomez’s lawsuit calls it “reprehensible” and a “serious violation” of its advertising rights.
And he asks for a jury trial to hear the case.
The app store describes Clothes Forever as the “new trendiest fashion game”.
“Kardashian, Gigi, Beyonce, Taylor and others will pass by and ask for your fashion advice,” he says.
And besides dressing up celebrities, players can “download sexy hunks like Leo, Justin, Zac or Messi”.
The legal document states that brands pay Gomez “millions of dollars” for sponsorship deals, while sponsored social media posts can attract $ 800,000 (£ 636,000) at a time.
Compare an image for Clothes Forever with a photo shoot Gomez did with the Canadian magazine Flare in 2015.
And he describes Clothes Forever as “bug-filled” software that could damage Gomez’s reputation and make it more difficult to market his fashion-focused games.
Several companies are involved in software development and distribution, including China-based Guangzhou Feidong Software Technology Co, Forgame Holdings, registered in the Cayman Islands and Mutant Box Interactive Limited, registered in the United Kingdom.
In 2014, Mean Girls actress Lindsay Lohan sued the producers of Grand Theft Auto V, claiming to have used her likeness without permission.
However, eventually a judge ruled that the game’s images were “satirical representations of the style, appearance and personality of a modern young woman going to the beach” rather than an approximation of Lohan.