A rare version of the 1985 classic Super Mario Bros sold at auction for $ 114,000 (£ 90,000), the highest paid for a video game.
The cartridge, still in its original packaging, was sold to an anonymous bidder.
And the American auctioneer said demand was “extremely high”, in part because this particular packaging had only been used for a short time.
The previous record for an auction game was $ 100,000, for a different copy of Super Mario.
“If a lot of the sale had reached a similar number, it would have been that,” said video game director Heritage Auctions Valarie McLeckie.
“We knew it was going to be a strong live session.
“But I don’t think anyone could have predicted how many offers there were on Heritage Live and on phones.”
Super Mario follows the adventures of the homonymous hydraulic hero, often flanked by his brother Luigi.
The appetite for the game has never waned.
And it is often cited as the most successful video game franchise so far.
Piers Harding-Rolls, a game expert at research firm Amper Analysis, said: “New” old stock “packaged games linked to well-loved brands and gaming companies, especially if they are rare versions, have increased dramatically of value over the past 20 years. “
“This is because these objects are now firmly rooted in the nostalgia of childhood games for many collectors between 30 and 40 years old.
“With the increase in prices, more collectors have entered the market.
“These auction pieces now complement other toys and collectibles that command large quantities at the auction, including canned Dinky cars, sealed vintage Star Wars characters and pristine Marvel comics.”