The businessman and boss of the Amazon company, Jeff Bezos, takes stock of the streaming platform 15 years after its creation.
Dominated for a long time by Netflix, the streaming market continues to expand with the arrival of new platforms. The competition is tough, but this mode of viewing has never been so powerful, necessarily helped by the confinements imposed during the Covid-19 pandemic.
After a year 2020 deprived of cinemas, the boss of the Amazon company, Jeff Bezos, takes stock on the occasion of the 15th anniversary of the platform, created in 2006.
The businessman claims that more than 175 million members have watched films and series during the past year. As for viewing hours, they would have increased by 70% from one year to the next.
These figures are pleasing, but impossible to verify since they are not submitted to an independent body. By comparison, Netflix had no less than 204 million subscribers at the end of 2020 and more than 100 million for Disney +, a platform launched in America in November 2019.
Recently, Prime Video has established itself in the cinema industry with three films – Sound of Metal, One Night In Miami, Borat 2 – and a documentary – Time – acclaimed by the Oscars.
Directed by Darius Marder, Sound of Metala won two statuettes for Best Editing and Best Sound on Sunday, April 25, 2021. Earlier this year, Sacha Baron Cohen won the Golden Globe for Best Actor in a Comedy or Musical for his role crazy in the second opus of Borat. A prize he had already received for the first part in 2007.