Netflix stops charging customers who never watch
Netflix says it will now begin deleting accounts that haven’t looked at anything in over a year, but have still paid subscription fees.
The streaming giant says hundreds of thousands of users fall into that “inactive” category – and will now begin to suspend them.
He said the move would save forgotten customers money.
Netflix costs between £ 5.99 and £ 11.99 per month and payment details are required to register.
The company said that notifications will be sent to those who have registered with a credit card or other payment method, but have not seen anything in the year since they registered.
It will do the same for other users who have paid for the service, but have not seen anything in the past two years.
Users with inactive accounts will receive a notification asking if they wish to continue with the subscription and those who do not respond will receive an account cancellation.
Netflix said less than half percent of its user base falls into that category.
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“Do you know that sinking feeling when you realize you have registered for something but haven’t used it for centuries? At Netflix, the last thing we want is for people to pay for something they’re not using, “said product innovation chief Eddy Wu in a blog post.
The affected account holders will receive a notice from Netflix in the form of e-mail before their accounts are disabled. Notifications will start arriving this week.
“We ask everyone who hasn’t watched anything on Netflix for a year since they joined to confirm that they want to keep their membership,” said Wu.
Netflix will keep viewing data from disabled accounts, so if a user wants to subscribe again later, they can access their personalized preferences.
The company has increased the number of subscribers this year, while the blocks around the world keep people at home, where they want to be entertained.
Almost 16 million people created accounts in the first three months of the year, almost double the new registrations they saw in the last few months of 2019.