“We are all about giving choices,” Aranols John Version Weymouth and Singapore’s leader said in an interview. “I did, that there is growing interest products of plant-based, Milo does not give the taste a solution based on love, which is a plant?”
Plant-based food, is now getting popular in parts of Asia and new customers willing to receive treatment from the fans and the various reasons for concerns about the impact of diet on the food environment.
Some want only to consumers in a hot new trend, since there were many younger faces should want to eat “flexitarians” – those who choose to forgo food or two days a week. For food and beverage companies, this translates into $ 25 billion more capacity to the region.
“Finally, the whole system protein, another dairy is becoming increasingly important,” he told CNN Business.
Plant, according fever
Yeung when he started his business in 2012, many people believed that the vegetarian diet Asians eat salad or like tofu, tofu, tofu, “he said.
“With the recent three years, when everyone used to pitch for supermarkets, if they’re not going to sell this. What is this? ‘ There was no track record, “he said. “People will say, ‘Oh, the only plant-based in Hong Kong.” ‘
Call for information on specific points on Earth climbing years. For the 2020, the food and the industry in Asia Pacific to $ 25.6 billion worth of milk substitutes combined, up from $ 21.5 billion to five years, according to market research provider Euromonitor International.
in Singaporean Also seized control of the trend, giving companies more incentive. “We see growing demand for protein … other than the possibility that they enhance the food security of the world,” according to John Teo, executive director of the food lorem Enterprise healthcare and Singapore, the official agency focused on business development in the state.
“Nothing in this country it’s been a revolution ‘Impossible loser President Dennis Woodside said in an interview with CNN Business.” We were playing with those from Asia – across Asia – mainly “.
competition heats up
But it is not easy to things of the land of fast growing. It fierce competition, and in some cases companies have run into regulatory roadblocks.
Woodside admitted it might happen uncertainty about the challenge, but he said, “is to be hoped that the positive outcome. “The company is working closely with the regulators and recruiting For general manager of China, and they added. It is too late a stage, Thailand launch in discussions, and recently obtained approval to start making Australia business in Australia and New Zealand.
Executives say that there is no desire to compete with the same gifts was signified, as the people were hoping for the choices do no more.
“We are always say that the third generation product,” Blair said Cribb, the co-founder of karana, startup in Singapore, according to the pork sells imitation of jackfruit.
Crichton noted that he had “a lot of innovation in Asia and some amazing work.” The company followed by another effort to pay homage to the much, and serving regional food plant-based ingredients are soothed by dumplings and buns, or “baos“.
“We’ve got the geographical reach of the distribution capability, and we’ve got home, the house,” said Johnson, Weymouth’s CEO of Asia, sub-Saharan Africa and Asia. “Those are the things that Version Weymouth brings to the party, which makes me feel confident. “
Smith, who was Version Weymouth Since the 1980s, the company has said that nations that have evolved within a large space in the plant-based. “I have never seen the speed of innovation, it is the idea to make it as quickly as possible … lorem have [on this],” he said.
“We want to be used for investments must be very careful … to produce it,” said Smith. “But also in demand ahead already have invested in China and dealing with customers. So we were placing bets big there.”
– Deng and Chris CNN’s attention to this report.