Lululemon to buy at-home fitness startup Mirror for $500 million

The company, however, said Monday that the glass will buy a house for $ 500 million start exercise. The seller startup immersive mirror in which customers can participate in fitness classes and personal training sessions.

In this case, said Calvin McDonald, CEO Lululemon look forward to working through a company “in-house fitness accelerate the increase in personalized”.

Glass, which launched in September 2018 and raised $ 72 million from investors between Lululemon one of many companies are changing the fitness landscape, making it easy for anyone any live or on-demand interactive workout classes from the comfort of his own home – a substantial price tag . Speculum be about $ 1,500 before installation fees and tax, plus $ 39 per month subscription fees present and permanent (for up to six people in the family), or on-demand access to live classes. Personal training sessions are run from $ 40.

While taking classes such as cardio workouts, yoga and boxing, customers can see their key metrics like the heartbeats-per-minute (or BPM) and calories burned. The device, which is controlled by an app on the phone, and fitness chains, and the stand-Bluetooth heart rate monitor.

In an interview shortly before the public has gone home fitness company Peloton last fall, Mirror Business founder and CEO Brynn Putnam told CNN the company is taking a “differently than the competition.”

Building a product that’s been explained Putnam, who bend with the changing trends. Glass will be “third screen in my life,” he said. In other words, it’s more about the homes to ease the ability to connect with consumers as possible to the application.

Putnam, a former ballet dancer in New York City in 2010 opened a boutique fitness studio inside the church in Manhattan. Refine a method called full body workouts study focused high-intensity interval training. Putnam, who was able to accomplish was no place for, but in order to install and can be removed from the custom-built equipment, in order that a little early in the morning for the weekly of the Sun and the services after the restore and to build.

He has ideas of Putnam ‘at the same time and when it becomes a mirror of themselves and fighting for their lives when they had come up the yoke of the workout schedule for the classes in that as an entrepreneur pregnancy. At the same time, makes this point with respect to the ratio of the watch-tower from the side of the Narrow working out to the beloved in person. He sought to combine the two concepts.

The fall of: Putnam told the CNN that the ultimate of the business, as expected startup to expand the faces of the people in the next life, between the salvation of all, to shape it, and the beauty of the. “Each content is one of many experiences in the home,” he said at the time.

He went on to start Lululemon partner to begin expanding its content. At the same time, in the classes of the two companies, and brought him into the crossing of the startup of meditation on the platform Lululemon a year later.

The glass Heroicum Lululemon will operate as a standalone firm and CEO of Putnam and reporting in McDonald transaction was completed.

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