Fans of Korean (K-pop) pop music captured the hashtag #WhiteLivesMatter by posting images and videos of their favorite singers.
The use of the tag has increased in response to the #BlackLivesMatter movement, with many posters opposing or criticizing the protests.
After K-pop fans flooded the hashtag with photos and videos, the term started to trend on Twitter.
Some fans are now focusing on other tags like #AllLivesMatter.
The hashtag #BlueLivesMatter has also grown in popularity, often used in support of the police and criticizing #BlackLivesMatter protesters.
By flooding the tags with videos and memes, K-pop fans hope to drown racist or offensive posts.
The protests began after a video was released showing the arrest of African American George Floyd in Minneapolis.
In the video, a white police officer is seen kneeling on Mr Floyd’s neck even after pleading he can’t breathe.
Floyd’s death sparked huge protests in the United States against racism and police killings of black Americans.
Accusations were announced against all four police officers present during the death of Mr. Floyd.
The vast majority of demonstrations in the past eight days have been peaceful, but some have become violent and a curfew has been imposed in several cities.
Clicking on the hashtag #WhiteLivesMatter now displays thousands of K-pop posts and support messages for U.S. protesters.
On Tuesday, the #BlackLivesMatter tag was also flooded, as thousands of people posted a simple black square in support of a “blackout” campaign on social media.
The spate of posts made it difficult for people to see updates on the protests or share important information using the #BlackLivesMatter tag.
Activists urged people to use the term #BlackOutTuesday instead.