Apple's invitation to its Scary Fast event.

Apple has unexpectedly announced its final event of the year, codenamed “Scary Fast.” October events typically focus on the Mac, and with an event name like that, we’re expecting a focus on all the new Macs and Apple silicon.

Luckily, the whole thing will be live streamed for the world to see. Here’s how to follow along.

When is the event?

The event takes place on Monday, October 30 at 5pm PT/8pm ET, which is an odd time for such an event.

Some have speculated that this is in line with a potential gaming announcement in Japan – or perhaps Apple is concerned about the night-time spooky atmosphere.

How to watch Apple’s October 30 event

Apple's invitation to its Scary Fast event.

As always, Apple live-streams these product launch videos online at as well as on its YouTube channel. Since 2020, Apple no longer live-streams in-person launch events, instead producing a cool video that goes live at a specific time. I wouldn’t expect anything different this time.

We’ll embed the live video directly into this article when it’s available so we can watch together.

As far as expectations go, we have some big questions regarding this event. Will we get the anticipated new M3 chip announced? Will Apple bring back the long-discontinued 27-inch iMac? Will it be a gaming-focused event, as some of the latest reports and speculations indicate? There’s a lot under discussion, and we’ll follow and comment on announcements as they roll out.

By Arumugam

Ganesan Arumugam is a seasoned journalist with a passion for uncovering stories that resonate with readers worldwide. With a keen eye for detail and a commitment to journalistic integrity, Ganesan has contributed to the media landscape for over a decade, covering a diverse range of topics including politics, technology, culture, and human interest stories.