How to Use TikTok to Market Your Company
Does the newest social networking platform TikTok confuse you? To some, it probably seems like only a lip-syncing video app for adolescents, but it is considerably more than that.
If you use TikTok just right, you can present your company or product to a massive audience. In actuality, based on influencer marketing Hub, TikTok has 500 million consumers worldwide, and it was the most downloaded program for Apple in Q1 2018.
Needless to say, TikTok is not the perfect platform for all kinds of businesses. Here is how you can determine if it’s suitable for you.
Study the stage.
The last thing you need to do is combine a social networking platform and look as if you don’t understand what you are doing. To prevent getting shunned by consumers on TikTok, you want to study the stage. By studying which sort of content works on TikTok and how to interact with other people on the stage, your company can fit in the culture naturally.
TikTok is all about fun and visually appealing content. If you have a look at the TikTok trending page, you will find a lot of silly videos set to hit tunes.
The app is not the place for serious sit-down sales pitches. TikTok is used primarily by individuals between the ages of 16 and 24, according to GlobalWebIndex, so you will need to connect together in a creative manner if you would like to find success on the stage.
Create fun content.
Now that you understand TikTok is all about fun and imagination, it is time to make fun, creative content of your own. Making your own content is among the simplest and cheapest ways to market your company on TikTok. Plus, one of the biggest advantages of TikTok is that you don’t have to make highly-polished videos. Only pull out your smartphone and begin filming.
While wacky videos are widely popular on TikTok, do not attempt to make an outrageous meme if that is not your business’ fashion though.
By way of instance, Lush shows their goods with a fun video presentation set to music.
Keep it simple. A light-hearted video that shows off your merchandise will encounter more authentic than if your organization attempts creating a viral meme and fails.
Establish a hashtag challenge.
Another way to market your company on TikTok is by establishing a hashtag challenge. A hashtag challenge is when you invite TikTok users to create or recreate content and add your branded hashtag to it.
By way of instance, the brand Guess was among the first companies to establish a hashtag challenge. They invited TikTok users to picture themselves wearing Guess’ new denim line with the hashtag #InMyDenim.
And lately, as stated in this Mobile Marketer post, Chipotle’s #GuacDance effort was TikTok’s highest-performing branded challenge from the U.S. The promotion resulted in Chipotle’s largest guacamole day, with over 800,000 sides of the condiment served.
An enjoyable hashtag challenge not only boosts your company but in addition, it drives user interaction and involvement.
Work with TikTok influencers.
TikTok-specific influencers may not be huge yet, but they’ll be and you’ll be able to work together to expand your reach on the stage. Generation Z is typically opposed to anything that resembles a traditional ad. So, working with TikTok influencers can definitely help you make a connection with that creation of users.
Talking of Chipotle again, they partnered with influencer David Dobrik to get a paid advertising campaign for the #ChipotleLidFlip challenge and obtained over 100,000 admissions and 230 million views.
To get results from TikTok influencer marketing, just be certain that the influencer’s audience matches your intended audience. To locate the ideal influencer for your company, you can start looking for internet tools that allow you to search bios on TikTok, start looking for mentions of different brands, the most popular languages used in an influencer market and much more.
Use TikTok advertising.
It took some time but TikTok has introduced advertisements to their platform. TikTok provides four different types of ads such as:
Infeed Native Content: This sort of ad is like Snapchat or Instagram narrative ads and supports multiple features like site clicks or program downloads.
Brand Takeovers: This allows brands to take over TikTok for the day. They can create pictures, GIFs and videos with embedded links to landing pages or hashtag challenges.
Hashtag Challenges: rather than attempting to make a hashtag challenge go viral all on your own, you can use encouraging hashtags to get more involvement.
Branded Lenses: Branded lenses are like the Snapchat 2D and 3D lenses for photos and faces.
Like any social networking platform, ads can help you get to a bunch of users on the stage. TikTok also provides precise targeting so that you can ensure that your ads are reaching the specific users that would be interested in what you have to give.
Over to you.
So, does TikTok make a bit more sense to you now? If your company has a younger target market, TikTok is the best place to catch their attention. Use these tips to be certain that you get the most from your TikTok advertising plan.