How Amazon tried to get shoppers to order less during coronavirus

Amazon saw a huge increase in sales as people made purchases in the security of their homes during the coronavirus pandemic, but orders had to face big delays as the e-commerce giant struggled to keep up .

In order to catch up, Amazon has modified its online shopping experience to do something extremely unusual: getting shoppers to order less.

For weeks, Amazon stopped coupons, product recommendations, and promotional offers. Mother’s Day items were not displayed on the home page and The First Day would have been postponed indefinitely. It has slowed advertising, reviews and its affiliate marketing and Fulfilled by Amazon programs, while imposing strict limits on incoming inventory.

“They had no choice but to slow down traffic, to turn off many of the features that were generating additional income and sales so that they could do their best to provide families in need with these essential products. I think the other choice they had would be to close. But I mean, Amazon has become a kind of essential service to the country during this time, “said Jason Boyce, founder of the seller consultant group Amazon. Avenue7Media.

Now Amazon has started to reactivate these features and delivery speeds are back to normal.

Watch the video to find out all the ways Amazon has tweaked its online experience to encourage buyers to buy less so they can return to Prime shipping a day earlier.

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