The social media platform Twitter is abandoning the terms “master”, “slave” and “blacklist” in favor of a more inclusive language.
The terms are often used in programming codes that originated decades ago.
US bank JPMorgan also announced a similar move as more companies face racism following police killing of George Floyd in Minneapolis.
Replacing the terms could cost millions and take months, according to experts.
- Quaker Oats recognizes the “racial stereotype”
- Microsoft’s GitHub releases master-slave jargon
- Because the companies talk about George Floyd
In speak programming, “master” refers to the main version of the code that controls the “slaves” or replicas. The “blacklist” is used to describe items that are automatically denied, typically banned websites.
On Thursday, Twitter’s engineering division tweeted a series of words that it wants to “get away from using it in favor of a more inclusive language.” The list includes the replacement of “whitelist” with “allowlist” and “master / slave” with “leader / follower”.
Last month, Twitter founder Jack Dorsey donated $ 3 million (£ 2.4 million) to former NFL player Colin Kaepernick at Know Your Rights Camp to “promote the liberation and well-being” of minority communities.
JPMorgan said it is also abandoning outdated coding terms as the Black Lives Matter movement spreads across the corporate world. He said the terms had appeared in some of his technology policies and programming codes.
Last month, GitHub, the world’s largest software developer site, said it was working to change the term “master” from its programming language. The Microsoft-owned company is used by 50 million developers to store and update its coding projects.
Google’s Chromium web browser project and the Android operating system have both encouraged developers to avoid using the terms “black list” and “white list”.
Global brands are also carefully watching their product logos and names to avoid racial stereotypes. In recent weeks, a number of well-known brands have said they will change or revise their brand including Quaker Oats which is renaming its aunt Jemima syrup and food line.
At the same time, social media platforms are also under pressure to deal with hate posts, with Facebook facing a widespread advertising boycott of the Stop Hate for Profit campaign. Ford, Adidas, Coca Cola, Unilever and Starbucks have all added weight to the campaign, aimed at removing hateful content on social networks.