A company that claimed to have built an algorithm to identify women’s orgasms defended itself after ridicule on social media.
Stu Nugent, brand manager of the sex toy label Lelo, had shared on Twitter some slides of the tone he had received, in which the company claimed to be able to “validate” the female orgasm.
It has since been re-tweeted thousands of times.
The company involved said it wanted to help developers test sex technology products.
Relida added that the idea was still in development and was not intended for publication.
In the presentation, viewed by the BBC, he notes that “there is no reliable way to be sure that a woman has an orgasm” and lists statistics on women who simulated the climax.
The algorithm is based on previous research on changes in heart rate.
“An orgasm can be identified with heart rate as it has a specific pattern during climax,” he said in an email to the BBC.
The algorithm is not yet finished, he added, and was created by a woman “looking for the well-being of other women”.
“We never wanted to sell this algorithm directly to women or men.
“In fact, this is too sensitive a subject and information that could create further pressure on women.”
He described Mr Nugent’s tweet as “unethical”.
Nugent said he was caught off guard when he received the slide show on LinkedIn.
“To be honest, we already have a very robust and reliable system for deciding whether our projects are pleasant, and that’s asking people who use them,” he said.
“In any case, orgasm is not necessarily the right metric to measure the pleasure of a sex toy.”
Relida said his product was “all science-centered”.
However, Mrs Nugent said that it was “solving a problem that we never had”.
“The idea of detecting an orgasm against the word of the person who is actually having (or not having) one is dangerous,” he said.