Facebook sues analytics Company Rankwave over alleged data Manipulation

Facebook's Mark Zuckerberg

Facebook sues analytics Company Rankwave over alleged data Manipulation

Facebook is suing a South Korean company it accuses of unlawfully using the information to market marketing and advertising.

The social network is asking a judge to force Rankwave to let it audit the firm’s actions to determine if user information was obtained and possibly sold.

Facebook’s Mark Zuckerberg

A source at Facebook told the BBC it had been as yet not able to say how much information or how many users might be impacted.

The network said the move would “send a message to developers that Facebook is serious about enforcing our policies”.

“Facebook was exploring Rankwave’s data practices regarding its advertising and marketing solutions,” stated Jessica Romero, Facebook’s manager of platform enforcement.

“Rankwave failed to co-operate with our attempts to confirm their compliance with our policies, which we require of developers using our platform.”

The BBC couldn’t reach Rankwave for comment on Friday.

Tracking users’ posts

According to court records filed in California on Friday, Facebook is accusing Rankwave of utilizing at least 30 different programs to”monitor and analyze” remarks and enjoys on Facebook pages

Rankwave also had a user program that, after obtaining the consumer’s consent, would monitor the popularity of the user’s posts. The program would compute a”social influence score”, Facebook stated.

However, the social network said it had information that because 2014, Rankwave was utilizing data gathered by its programs” for its own business purposes, including providing consulting services to advertisers and advertising companies”.

In its lawsuit, Facebook accuses Rankwave of ignoring repeated requests to open itself up to an audit and supply evidence concerning data it had supposedly obtained.

Facebook needs a judge to force Rankwave to take those measures, in addition, to pay an unspecified amount in damages. Facebook stated the data firm had harmed its”standing” and”public confidence”.

Facebook said it began investigating Rankwave, which has stayed active on the network until last month, in June 2018.

‘We need new rules’

The case will most likely draw comparisons with Cambridge Analytica, the UK-based data analytics company that abused private Facebook information to be able to inform political campaigning efforts. The discovery of the incident plunged Facebook to a catastrophe.

On Friday, Facebook co-founder and chief executive Mark Zuckerberg met French President Emmanuel Macron in Paris to examine possible regulation of social networks.

“We need new rules for the internet that will spell out the responsibilities of businesses and those of authorities,” Mr Zuckerberg told French TV station France 2 following the meeting.

But he didn’t address calls from fellow Facebook co-founder Chris Hughes the company was too strong and should be broken up

New Source:  https://www.bbc.com/news/technology-48236600

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