The wrestler-turned-actor-turned-entrepreneur is entering the energy drink business with ZOA, a health drink made with natural caffeine and superfoods.
The venture partners Dwayne Johnson — aka “The Rock” — with his ex-wife and fellow fitness entrepreneur, Dany Garcia, Garcia’s husband Dave Rienzi and beverage industry veteran John Shulman.
The foursome teamed up with Molson Coors Beverage Company — the same company that produces some of the country’s most popular brands of beer like Coors Lite and Blue Moon — to distribute the product to retail stores nationwide starting in March.
Even with Johnson’s seemingly everlasting energy, it is quite a crowded market to be entering.
What makes ZOA different from the other energy drinks on the market, according to Molson Coors, is that it is the only energy drink that fuels you with the recommended daily amount of vitamin C, D and B.
For Molson Coors, the launch represents its latest effort to expand beyond beer, a move that has diversified its portfolio to include an expanding roster of non-alcoholic beverages, better-for-you offerings and CBD beverages.
“Adding Zoa is another indication of our commitment to transforming Molson Coors into a beverage company,” Pete Marino, head of the emerging growth division at Molson Coors said. “We are entering an undoubtedly competitive category but doing so with a product and partner group that offers a tangible point of difference.”
If anyone can sell an energy drink in today’s market, it’s Dwayne “The Rock” Johnson.