The organizers of the Geneva Motor Show have decided to eliminate next year’s event and want to sell it.
The international auto show was slated to take place in March 2021, but the company behind it saw weak demand from automotive brands and exhibitors.
This year’s event was canceled along with a number of other auto shows around the world due to the coronavirus.
The announcement raises questions about the future of such events globally as car brands rethink their strategies.
“The automotive sector is going through a difficult phase and exhibitors need time to recover from the effects of the pandemic,” said the Committee and the Council of the “Salon International de l’Automobile” Foundation, which organizes the international auto show .
Most of the event exhibitors who participated in a survey said they “probably won’t participate” in a show next year, the organizers added.
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This year’s Geneva Motor Show was canceled in February, a few days before it opened. It regularly attracts more than half a million visitors.
Other auto shows were demolished this year, including those scheduled for New York and Detroit, amid health problems. Automotive brands use these events to debut their latest models and unveil concept cars.
Instead, they turned to their online launches during virus freezes and travel restrictions.
On Monday, the organizers of the Geneva Motor Show also announced their intention to sell the show goods to the owners of the Palexpo convention center in Geneva, where the event is held, calling it “the preferred solution”.
The move will now put the spotlight on other motor shows scheduled for next year in major cities, given their costs and huge logistical efforts compared to online launches.
The Geneva International Auto Show is the largest public event in Switzerland and has an economic impact of 200 million Swiss francs (£ 171 million; $ 210 million) per year, according to the organizers.