Boxoffice show # 24: "A media chronology that organizes unavailability to create frustration, I don't believe it" - Actus Ciné

Boxoffice show # 24: “A media chronology that organizes unavailability to create frustration, I don’t believe it” – Actus Ciné

30 minutes of live to know everything about the latest news and figures: every Thursday, the editorial staff of Boxoffice Pro takes stock of current events in the cinema exhibition and distribution sector.

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The Emission Boxoffice Prois the BtoB meeting devoted to current events in the cinema exhibition and distribution sector. 30 minutes of live to know everything about the latest news and figures, but also to share analyzes and analyzes with the editorial staff of the professional magazine Boxoffice Pro and its guests.

The general delegate of ARP, who, as a reminder, brings together 256 filmmakers engaged in the reflection and defense of the sector in general, reviews the negotiations around the chronology of the media, after the first – and last to date – proposal professional organizations.

“There is no point of tension which prevents the discussion” according to Mathieu Debusschère, in particular with Canal +, which needs cinema, just like “the cinema needs Canal which remains its first donor”. The challenge remains to bring in the platforms, for which the 12-month window would be subject to agreements, “and it would be a tragedy to bring them in without a deal”.

If the ARP is “fiercely opposed to day-and-date and wants to support the venue more than ever”, we cannot be satisfied that a film released in the cinema is unavailable after a month. “The media timeline that organizes downtime to create frustration”, Mathieu Debusschère “don’t believe it” and prefer “create agility”.

For example through the experience of virtual rooms, where “the operator remains a prescriber”, as are the filmmakers of the ARP via their partnership with FilmoTV, which brings together the filmography of its members on a single platform. Still, France’s strength lies in having a balanced model.

“We are able to impose rules on platforms, but regulation cannot exist outside of industrial reality”, underlines the delegate of the ARP. Likewise at the European level, “without making stupid protectionism, it is necessary to anticipate and supervise the takeovers by Chinese or American actors: for that the culture must be considered as a strategic asset”.

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