The Emission Boxoffice Prois the BtoB meeting devoted to current events in the cinema exhibition and distribution sector. 30 minutes of live to know everything about the latest news and figures, but also to share analyzes and analyzes with the editorial staff of the professional magazine Boxoffice Pro and its guests.
For a year now, La Vingt-Cinquième Heure has been offering virtual sessions, at fixed times, geolocated around a cinema room and allowing live meetings. “The opposite of VOD” for Pierre-Emmanuel Le Goff, producer-director-distributor who launched this “virtuous device”, with a sharing of operator / distributor revenues. After the crisis, in addition to allowing access to film and discussions to audiences “prevented” (hospitals, EHPAD …) or far from facilities (soon Africa … not forgetting Thomas Pesquet!), The device can “reinforce the activity of cinemas, after the reopening, by offering hybrid national releases, in theaters and in virtual”. For Pierre-Emmanuel Le Goff “digital is not the enemy, but a territory to invest, to win back new audiences”.