Apple to open about 100 more stores in U.S., focus on curbside service

Apple plans to open about 100 stores in the United States this week, a company representative told CNBC.

In total, approximately 130 of the 271 Apple Stores in the United States will be open by the end of the week. Apple operates 510 stores worldwide.

Apple’s retail openings are closely monitored both as a key demand driver for Apple as well as a leading indicator of the health of the retail industry, where Apple locations often anchor malls or major shopping districts.

The US stores that have reopened so far have focused on Apple’s Genius Bar, which allows customers to get service and support for broken iPhones and other Apple products. Some stores reopening this week will be available to walk-in customers.

“This week we will come back to customer service in many places in the United States,” said an Apple representative in a statement. “For the safety and convenience of customers, most stores only offer a curbside or storefront service, where we provide online order taking and appointment at the Genius Bar.”

Apple chief Deidre O’Brien wrote an open letter earlier this month outlining the company’s reopening strategy. In March, Apple closed its retail stores outside of China in response to the Covid-19 pandemic.

Roadside service in an Apple Store.

Apple

“In each store, we focus on limiting occupancy and giving everyone lots of space, and renewing our focus on personalized personalized service at the Genius Bar and throughout the store “, O’Brien says in the letter. She also wrote that face masks will be provided to customers at the door, that staff will perform “enhanced deep cleanings” regularly, and that the company will screen employees for symptoms of coronavirus.

This week, Apple will reopen stores in Arizona, California, Florida, Georgia, Indiana, Kansas, Kentucky, Michigan, Missouri, Nevada, New Mexico, New York, Ohio, Oregon, Tennessee, Texas, Utah, Virginia and Wisconsin.

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