Amazon Prime Day 2020: When Is It, And What To Expect?

Chris DeGraw/Digital Trends

Once expected to take place in July, Amazon Prime Day 2020 won’t arrive until October, according to recent reports (more on that in a little bit). That doesn’t mean we can’t start embracing what is widely expected to be the retailer’s most exciting event yet — filled with more discounts than ever before — with some harmless speculation, though. We all need something to look forward to, right?

So, Prime Day 2020. What’s it about? Well, it’s far too early to say with absolute certainty what we’ll see. Heck, we don’t even know for certain when it will be (though we have a pretty good idea — more on that in a bit). One thing is almost for certain, though: While Amazon will be at the heart of Prime Day 2020, other retailers will also be throwing their hats into the ring.

This means we can expect to see Best Buy and Walmart slashing prices of big-ticket items like Apple iPads and 4K TVs to compete with Amazon come Prime Day 2020. Of course, they won’t be able to take advantage of the Prime Day branding, so we won’t see ‘Best Buy Prime Day’ or ‘Walmart Prime Day’ advertisements every (digital) mile between earth and the moon.

You can bet your bottom dollar they find some inventive way to profit off the Prime Day name, though. Maybe we’ll see Best Buy Day or Walmart Day. Some other options are Best Buy’s You-Know-What Day Sale and Walmart’s Blue Arrow Sale. The fact of the matter is, no matter how they wrap it up, these are Prime Day sales — and we as shoppers should welcome them.

When is Prime Day 2020?

Once expected to run from July 15 through July 16, Prime Day 2020 won’t arrive in the U.S. until October, reports Business Insider, with most rumor-spinners claiming it will run from October 5 through October 9 — the month before Black Friday and Cyber Monday. Amazon hasn’t revealed the month Prime Day 2020 will occur, but it has confirmed it has been delayed.

How long will Prime Day 2020 last?

Prime Day 2020 itself is expected to last for 48 hours. The festivities will no doubt commence before then, though, and could last until the end of the week if Amazon adopts a Cyber Week-like stance with its own Prime Week. It’s a move that would make financial sense: Amazon sold more on Prime Day than it did on Black Friday and Cyber Monday combined in 2019.

What Prime Day 2020 deals can we expect?

Nothing is off the cards when it comes to the Prime Day deals, with everything from Fire TV Sticks and Keurigs to MacBooks and even 8K TVs on sale for a fraction of their usual cost at earlier installments of the digital shopping bonanza. In short: If you have your eye on something and you can buy it online, chances are it will be cheaper on Prime Day 2020.

Of course, some hardware is treated to larger reductions than others. Amazon’s own products, for example, are often some of the most discounted — with the Fire TV Stick often going for half-off. Other must-have products like the Amazon Echo and Amazon Kindle also receive a huge blow with the price-cutting sword, as are digital subscriptions like Twitch Prime.

Still, other manufacturers rush to get in on the price-slashing action, offering comparable discounts. Last year’s Prime Day deals saw Apple hardware — from iPads to MacBooks — on sale for up to 50% off. Elsewhere, the Ring Video Doorbell 2 had been reduced by 40%. Instant Pots were another massively-discounted item, with Walmart offering as much as 60% off.

With so many retailers now participating in Prime Day, it’s tough to predict exactly what will be on offer. Although, if the Prime Day deals of yesteryear are anything to go by, it’s fair to say if you’re on the hunt for something with a screen, it will be discounted on Prime Day 2020 (if Amazon doesn’t stock it, you should be able to find it on sale at a different merchant, like Target).

Are cheap Prime Day deals too good to be true?

For every good deal out there on Prime Day, there are a dozen bad. That’s why it’s important to not only consult an impartial source of buying advice to find out whether the offer you’re looking at is really worth your hard-earned cash, but also to have an understanding of the tricks retailers use to dupe customers into thinking they’re looking at the deal of the decade.

Most merchants treat Prime Day as a chance to offload stagnant stock, so most of the discounts you’ll find will be on ageing models that people aren’t interested in anymore — and they use some immoral methods to flog them. For instance, you may find an HDTV reduced to a rock-bottom price, yet nowhere on the top half of the page does it state that it’s only 720p HD.

So, what’s the issue? Well, the retailers aren’t technically at fault here. They disclose all the information they’re required to. But they bury it to fool bargain-hunting customers into taking advantage of an offer without doing their homework. Our point? If a deal is too good to be true, it probably is — even on Prime Day. There’s no harm in doing a little bit of research.

Even if you just take to Google to make sure it has the one feature you have your heart set on, you will at least avoid some disappointment when it arrives. We have some better advice, though: Search for the best Prime Day deals right here at Digital Trends, where our experts separate the wheat from the chaff, then detail everything you need to know about each product.

Are any Prime Day deals available now?

No, silly! We don’t even know when Prime Day 2020 will take place for certain, so there definitely aren’t any Prime Day deals available just yet. Having said that, there are oodles and oodles of fantastic offers on sought-after products like AirPods, Fire TV Sticks, Keurigs, Kindles, iPads, MacBooks, and 4K TVs at Amazon right now. We’ve cataloged all of the best deals below.

Should you shop on Prime Day or wait until Black Friday?

With Prime Day rumored to be taking place to close to Black Friday (and by extension, Cyber Monday), there’s a lot of confusing surrounding when the best time to buy is. Do you pull the trigger on Prime Day and run the risk of the item being cheaper the following month, or do you hold out for Black Friday and run the risk of the product being out of stock? The answer is quite simple.

The fact of the matter is more people are ordering online than ever before. Retailers don’t want to be turning down orders. They’re in the business of making money, not turning people alway at the (virtual) door. That’s why it’s safe to say that whatever items are discounted on Prime Day won’t be a whole lot cheaper on Black Friday or Cyber Monday — the margins just aren’t there.

Products like laptops and televisions have been flying off the shelves all year. It’s these that we recommend buying on Prime Day, as well as any gifts or other items that could see a surge in demand, like Instant Pots. Decide to wait until Black Friday and the chance of it arriving before Christmas goes out the window as both retailers and manufacturers struggle to fulfill the sheer volume of orders.

We strive to help our readers find the best deals on quality products and services, and we choose what we cover carefully and independently. The prices, details, and availability of the products and deals in this post may be subject to change at anytime. Be sure to check that they are still in effect before making a purchase.

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