Amazon announced a new partnership during its annual fall September event with worldwide entertainment giant Disney at its product release press conference this morning, that essentially creates a parallel Alexa universe known as ‘Hey, Disney’.
Amazon announces ‘Hey, Disney’
‘Hey, Disney’ will roll out on Amazon devices in 2022 and create a “magical voice assistant” working alongside Alexa at home—and at the Walt Disney World Resort.
What is ‘Hey, Disney’?
‘Hey, Disney!’ is essentially Alexa for the hospitality industry, according to the announcement and will become available inside Walt Disney World Resort hotel rooms to let fans and guests interact with Disney characters, just by saying ‘Hey, Disney!’ on supported Echo devices.
“We’re bringing the worlds of Disney directly to Echo devices with ‘Hey, Disney’,” says Dave Limp, Senior Vice President, Amazon Devices and Services. “By combining the strength of Alexa’s technology, with Disney’s unmatched storytelling expertise, we’re creating the next generation of immersive experiences to make guests’ vacations more memorable and giving our customers a way to make their homes a bit more magical too.”
Amazon says the ‘Hey, Disney!’ voice assistant was developed from the ground up with a massive amount of input from the world’s biggest entertainment company, and will use original character voice recordings and audio, with “over 1,000 magical interactions”. It will all be led by what could be seen as a new cartoon and kids-focused iteration of Alexa simply dubbed “Disney”.
‘Hey, Disney!’ will mark the first time that what Amazon is now calling Alexa Custom Assistant will be available on Echo devices. Alexa Custom Assistant is new business-focused solution that allowed Disney to create their own custom voice assistant tailored to Disney’s personality and customer needs, built on Alexa technology. Alexa Custom Assistants use unique wake words, voices, personalities, and capabilities, and can coexist and even work together with Alexa.